It’s not exactly news to say that the Internet has fundamentally changed the way that business is done. Each day, the pervasive effects of the Internet are being felt across virtually every industry, and jewelry sales are no different. According to Forrester Research Inc. (www.forrester.com) online jewelry sales have gained significant momentum, and an estimated 14% of all jewelry sales worldwide will occur online by 2010, and according to Jupiter Research, 2004 U.S. online sales of fine jewelry grew 19.3% from the prior year to $1.7 billion. Clearly, online jewelry sales are becoming a major component of the jewelry industry, and the companies that are able to capitalize on this trend will have a major competitive advantage going forward.

Novori, Inc. (OTCBB: NOVO) is rapidly becoming a leader in the business of selling loose diamonds and fine jewelry via the Internet. By utilizing the unique marketing capabilities and exposure points of the Internet, Novori is able to eliminate the transaction costs associated with maintaining a physical presence and excise the so-called “middle man” from the equation. Consequently, the Company is able to offer an expansive range of offerings in assorted styles and settings designed to accommodate every taste. Novori prides itself on the highest quality standards in the industry and offers consumers unique online tools that allow them to explore, build and purchase their own custom made diamond rings in a way not previously offered by traditional retailers. Novori's website offers thousands of independently certified diamonds, settings and fine jewelry at prices significantly below traditional retail and all of Novori’s diamonds are certified conflict-free. As the Company continues to become recognized as one of the most respected online providers of fine jewelry, Novori aims to capture greater market share in what is one of the most rapidly growing ecommerce segments. Already, revenues have risen steadily and substantially since the Company’s inception, and recent sales figures indicate that strong growth continues unabated.

Recently, Novori reported that over the most recent quarter ended August 31, 2007, Year-over-Year (YOY) gross profit increased 300%, website traffic increased 117%, and revenues increased from $333,406 to $468,315, contributing to the Company's first profitable quarter. For the year, total revenue increased $803,737 or 125% to $1,445,096 for the year ended May 31, 2007 compared to $641,359 for the same period in 2006. In addition, Novori announced that sales in October were more than double those of the same month in 2006, leading to increasingly optimistic expectations that strong revenue growth and continued profitability lie ahead for the Company.

Novori offers a selection of over 35,000 loose diamonds in its virtual inventory and over 500 different styles and settings of jewelry, including solitaire settings, rings with side stones and three stone settings, matching bridal sets (engagement rings and wedding bands), tension rings, wedding rings, diamond bracelets, earrings and pendants. Styles incorporate platinum, gold and white gold settings, with prices ranging from $200 to over $3,000. Novori’s platform allows customers to create their own engagement rings by choosing diamonds based on their shape, carat weight, cut, color, clarity, polish and certification and by selecting from a variety of settings. The customer controls the design of the ring using online tools and can mix and match diamonds and settings until the perfect ring is created custom tailored to the specific desires and specification of the customer.