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Web 2.0 vs. 3.0: Is There Really a Difference? [11.12.2008]

By Susan Payton, President of Egg Marketing & Public Relations

It’s interesting trying to research something before it’s officially defined (Web 3.0). I remember not long ago doing the same for Web 2.0 and now it’s fully u ...

Web 2.0 Marketing is Nothing to Fear! [11.03.2008]

By Susan Payton,
President of Egg Marketing & Public Relations

A lot of people fear Marketing 2.0 because they don't understand it. Here are the reasons I think a lot of business owners use as feeble excuses to avoid change. Which ...

All Is Not Rosy in the World of PinkSheets.com (Part II) [10.29.2008]

View Part I.

Recently, I was involved with a public company that had been attached to unsolicited emails. This company is an Over-the-Counter stock listed ...

Marketing That Works: The Lumpy Package [10.27.2008]

By Susan Payton,
President of Egg Marketing & Public Relations

Because we’ve forgotten about the threat of anthrax, direct mail works again. But not just any direct mail. A carefully planned out campaign is the only o ...

All Is Not Rosy in the World of PinkSheets.com (Part I) [10.23.2008]

Pink OTC Markets, a privately owned corporation based in New York, has spent significant time and effort recently in an attempt to create, "market tiers that set apart a select group of issuers as worthy of consideration by U.S. investors…" (Source: PinkSheets.com). Of course, th ...

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